Everything your business needs.
One system.
A done-for-you website, CRM, and lead automation system, built and managed for construction and project-based businesses. Three tiers to match where you are right now.
Never miss an enquiry again
Every inbound lead, from every channel, captured and actioned automatically so nothing slips through.
Missed call text-back
When a call goes unanswered, whether on site, in a meeting, or after hours, the system automatically sends a personalised SMS to the caller within seconds. Every missed call gets an immediate response. You never lose a lead to voicemail again.
Web form & enquiry capture
Every form submission is captured into the CRM, your team is notified instantly, and the enquirer receives an immediate acknowledgement. No leads fall through.
Online appointment booking
Built-in calendar with direct online booking from your website. Automated reminders reduce no-shows. Syncs with Google Calendar.
One inbox for everything
Every conversation with every contact, regardless of channel, in a single unified inbox. Manage from desktop or the mobile app.
Inbound channels supported
Track every opportunity from enquiry to close
A visual pipeline built for your process, so you always know where every lead stands and what needs attention.
What the pipeline gives you
- Visual dashboard showing every active opportunity at a glance
- Drag-and-drop to move leads between stages
- Auto-notifications when leads stall or go cold
- Revenue forecasting from pipeline value
- Full contact history (calls, texts, emails) on every record
- Task and reminder system for your team
- Customisable stages to match your exact sales process
Follow-up that runs without you
Once a trigger fires, the system takes action automatically. Every workflow is configured for your specific business process.
Missed call text-back
Instant automated SMS to every missed caller, within seconds, 24/7.
New lead nurture
Multi-touch follow-up via SMS + email over days 1, 3, 7 if no response.
Post-job review request
Auto-sent after every completed job. Builds your Google profile without lifting a finger.
Appointment reminders
Automated SMS + email reminders before meetings. Eliminates no-shows.
Stale lead re-engagement
Automatically flags and follows up leads that haven't moved in the pipeline.
Team task assignment
New leads auto-assigned to the right team member based on your rules.
Build your Google reviews on autopilot
Automated review collection that runs after every job, so your online reputation grows without anyone having to remember to ask.
Automated review requests
Every time a job is marked complete in the pipeline, a personalised review request is sent via SMS and/or email, linking directly to your Google Business Profile. Positive reviews accumulate automatically.
Review monitoring & response
New reviews flagged in the dashboard. Respond directly from the platform. No separate Google login needed.
Why this matters
- 96% of consumers are open to writing a review, but most just aren't asked
- 74% of buyers use two or more review sources before choosing a contractor
- Higher review count directly improves Google Maps ranking for local searches
- A strong review profile builds credibility with developers and builders
Know what's working and what's not
Detailed reporting on lead sources, conversion rates, response times, and revenue pipeline. Available on the Full Growth Build tier.
Lead source tracking
Where every lead came from (Google, referral, direct, social) and what converts best.
Conversion reporting
Lead-to-quote and quote-to-job conversion rates across your whole pipeline.
Response time tracking
How quickly your team responds. Speed to respond is a major conversion driver.
Custom dashboards
The metrics that matter to your business. Exportable reports for the team.
AI conversation assistant
Available as an add-on to any tier with CRM access.
AI-powered lead handling
AI-powered responses handle initial enquiries, qualify leads, and book appointments automatically, even outside business hours. Fully customisable to your business tone and process.
What's included at each level
Every feature mapped to its tier so you know exactly what you get.
| Feature | Starter | Bright Path | Growth Build |
|---|---|---|---|
| Website & Online Presence | |||
| Professional website | 1 page | 1 page | 5+ pages |
| Domain registration | ✓ | ✓ | ✓ |
| Business email address | ✓ | ✓ | ✓ |
| Mobile-first hosting | ✓ | ✓ | ✓ |
| Google Business Profile link | ✓ | ✓ | Full overhaul |
| Brand & logo development | — | — | ✓ |
| CRM & Lead Management | |||
| CRM / contact management | — | Unlimited | Unlimited |
| Lead pipeline with custom stages | — | ✓ | ✓ |
| Unified inbox (all channels) | — | ✓ | ✓ |
| Mobile app access (iOS + Android) | — | ✓ | ✓ |
| Custom CRM integrations | — | — | ✓ |
| Automation & Follow-up | |||
| Missed call text-back (24/7) | — | ✓ | ✓ |
| Automated follow-up sequences | — | ✓ | ✓ |
| Appointment booking + reminders | — | ✓ | ✓ |
| Stale lead re-engagement | — | ✓ | ✓ |
| Team task assignment | — | ✓ | ✓ |
| Reputation & Reviews | |||
| Post-job review requests | — | ✓ | ✓ |
| Review monitoring & response | — | ✓ | ✓ |
| Active review collection campaign | — | — | ✓ |
| Analytics & Reporting | |||
| Lead source tracking | — | — | ✓ |
| Conversion reporting | — | — | ✓ |
| Response time tracking | — | — | ✓ |
| Custom dashboards | — | — | ✓ |
| Monthly performance reports | — | — | ✓ |
| Support & Strategy | |||
| 30-day onboarding support | — | ✓ | ✓ |
| Quarterly strategy call | — | — | ✓ |
| Dedicated account manager | — | — | ✓ |
| Priority support & SLA | — | — | ✓ |
| Add-ons (any tier) | |||
| AI conversation assistant | Add-on | Add-on | Add-on |
Pricing
All setup fees are one-time. Monthly fees begin on activation.
Get Online
- Professional one-page website
- Domain registration
- Business email address
- Click-to-call & contact form
- Mobile-first fast hosting
- Google Business Profile link
- Upgrade to full system anytime
The Bright Path System
- Full CRM setup & configuration
- Missed call text-back (24/7)
- Lead pipeline with custom stages
- Automated follow-up sequences
- Post-job review requests
- Unified inbox, all channels
- Appointment booking & reminders
- Mobile app access
- 30-day onboarding support
Full Growth Build
- Multi-page website (5+ pages)
- Brand & logo development
- Google Business Profile overhaul
- Active review collection campaign
- Custom CRM integrations
- Lead source & conversion analytics
- Custom dashboards & monthly reports
- Quarterly strategy call
- Dedicated account manager
- Priority support & SLA
Not sure which tier is right?
Book a quick call and we will walk you through which system fits your business, your team size, and your goals.