A 17-year-old website. Zero enquiries. Zero growth. We fixed all of it in under 3 weeks.
The client brought 34 years of bricklaying experience and a website built in 2009. BPC rebuilt everything, site, system and ads, and within weeks Melbourne Brick and Block was fielding more work than they had seen in years.
Client
Melbourne Brick and Block
Industry
Heritage and remedial bricklaying
Location
Sandringham, Melbourne
Delivery
Under 3 weeks, full stack
Live · melbournebricknblock.com.au
The client
Meet Melbourne Brick and Block.
Heritage and remedial bricklayers, trusted on jobs the rest of the trade won't touch. Brilliant with a trowel, invisible online. Until BPC stepped in.
Profile
Years on
the tools
Industry
Heritage and remedial bricklaying
Business
Owner-operator, on the tools daily
Scale
Sandringham and inner Melbourne
The trade
The brief
What they needed BPC to build.
- 01
Replace the 2009 site
A modern, mobile-first site that actually works on a phone and represents a 34-year track record.
- 02
Generate inbound enquiries
Consistent calls and form fills from homeowners ready to spend on real brick and block work.
- 03
Automate lead follow-up
No missed call slipping through, no enquiry forgotten, no admin landing on the owner's plate.
- 04
Win jobs through Google Ads
Targeted campaigns for heritage, remedial and architectural brickwork at a price that pencils.
- 05
Build reputation on autopilot
Automated Google review requests after every completed job, with templated responses ready to go.
Results at a glance
April 2026. The first full month.
Numbers below are from April 2026, the first complete calendar month after the new site, CRM and Google Ads went live.
$30K+
Largest job won in first 5 weeks
0
Inbound calls in April 2026
0
Google Ads impressions, April 2026
0
Clicks to the new site, April 2026
21 days
Kickoff to fully live system
The old site
34 years of experience.
A website from 2009.
Melbourne Brick and Block has been laying bricks across Melbourne since 1990. Heritage restorations, architectural brickwork, remedial repairs, the kind of work that speaks for itself on site. Online, the business was invisible.
The site at blocknbrick.com.au was built in 2009 and had not been touched since. Static HTML, no mobile support, no calls to action, and a contact form protected by a broken CAPTCHA that likely nobody ever completed. On a phone, the whole thing fell apart. For a business targeting inner-Melbourne homeowners spending $5,000 to $50,000 on renovation work, this was costing them every day.
Services
On-going work
Completed
Contact
What it wasn't doing
- Built in static HTML in 2009 and never updated
- No mobile support, broken on any phone
- No SEO foundation, invisible in Google search
- Contact form sat behind a broken CAPTCHA
- No clear calls to action on any page
- Missed calls disappeared with no follow-up
- No Google review collection in place
- No lead tracking, no pipeline, no analytics
The phone was quieter than it used to be. The client knew the work was good. They just needed the right people to find them and trust them enough to call.
The new site
One connected system.
Live in under 3 weeks.
Not a refresh. A ground-up rebuild of how the business shows up, captures leads and follows them through to a quote. Site, CRM, ads, automation and reviews, all wired into the same pipeline.
What the new system does
- Fast, mobile-first multi-page site built for trades
- SEO-optimised pages per service and Melbourne suburb
- Clear enquiry flow and calls to action on every page
- CRM pipeline tracks every lead from first contact
- Missed call text-back sends an automatic SMS reply
- Google Ads live, 5,161 impressions in April 2026
- Google review triggers and response templates
- Job pipeline managed from a phone, not paperwork
Behind the build
Five pieces. One pipeline.
Each piece does a specific job, but they only work because they share data. Ads pour into the site, the site feeds the CRM, missed calls trigger SMS, completed jobs request reviews, reviews feed Google Business Profile and SEO. Closed loop, one phone to manage it from.
01
Website design and build
Multi-page, mobile-first site with dedicated pages for Heritage Restoration, Remedial Brickwork, Architectural Bricklaying and more.
02
SEO foundation
Keyword-targeted copy, local schema, service-area pages and Google Business Profile setup to rank across the inner-Melbourne suburbs the client works.
03
Google Ads
Five targeted campaigns across heritage brickwork, remedial work, architectural bricklaying and blockwork at $2.27 average cost per click.
04
CRM and automation
Lead pipeline, missed call text-back and follow-up sequences. Every enquiry visible from the client's phone with no admin required.
05
Google review system
Automated review request triggers after job completion, plus professionally written response templates to keep the client's reputation sharp on even the busiest days.
How it happened
Kickoff to live in under 3 weeks.
Week 1
Kickoff and blueprint. Discovery call, service mapping, copy written and domain strategy agreed. CRM environment provisioned.
Week 2
Design sprint and build. Full site designed and built. CRM pipeline configured, automation sequences wired and Google Ads campaigns structured.
Week 3
Launch. Site live at melbournebricknblock.com.au. Ads active. CRM live. Client trained on the system. Old domain redirected.
Weeks 4 to 8
Results come in. 44 inbound calls in April. Jobs won from a couple of thousand up to $30,000 and beyond. The client tells the team it is the best money they have put into the business.
The outcome
More calls. Better jobs. Less chasing.
Within the first five weeks of going live, the client was winning jobs traced directly back to enquiries through the new site and Google Ads. The CRM meant nothing was slipping through the cracks, and the missed call text-back was catching leads that would previously have gone straight to a competitor.
In April alone, Melbourne Brick and Block received 44 inbound calls, 26 of them first-time enquiries. Google Ads delivered 342 clicks from 5,161 impressions at $2.27 per click, in a competitive Melbourne market where most tradies do not advertise at all. The Google review system is now building the business's reputation automatically after every completed job.
- Jobs won from a few thousand up to $30,000 and beyond within the first 5 weeks
- 44 inbound calls in the first full month (26 first-time enquiries)
- 5,161 Google Ads impressions and 342 clicks in month one
- Missed call text-back recovering leads that would otherwise be lost
- Google review triggers and response templates building reputation on autopilot
- Full system live in under 3 weeks from the first conversation
- Client managing the pipeline from their phone, no paperwork, no chasing
"I've been doing this for 34 years and never had anything online that actually worked for me. BPC sorted the whole thing: new website, Google ads, a system that texts people back when I miss a call and even takes care of my reviews. Within a few weeks the phone was going like I hadn't seen in years. Picked up jobs from a couple of grand right up past $30,000. Best money I've put into this business."
Want results like this?
Your trade. Built to win online.
Live in under 3 weeks.