Case Study

HVAC+
Air Conditioning

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Client

HVAC+

Industry

HVAC / Air Conditioning

Location

Brisbane, QLD

Scope

10+ page website

The Brief

HVAC+ is a Brisbane-based air conditioning company with over 20 years of hands-on experience. They hold a QBCC Unlimited Design Licence — one of the few companies in Queensland with that qualification — allowing them to engineer and deliver HVAC solutions for projects of any scale.

They needed a website that reflected the depth and professionalism of their operation. Not a basic one-pager, but a comprehensive site that could rank for Brisbane air conditioning searches, showcase their full range of services, and build trust with both homeowners and commercial clients before the first phone call.

The site needed to work hard: capture leads, support SEO across multiple service areas, and communicate the quality difference between HVAC+ and the dozens of other aircon installers in Brisbane.

Key stats

10+

Pages built

3

Blog articles

50+

Service areas listed

6

Supplier logos

What We Built

Custom landing page with service-specific subpages
In-house design & engineering page showcasing QBCC licence
Service area pages targeting Brisbane suburbs
Blog with SEO-optimised articles (split vs ducted, common issues, servicing)
Mobile-optimised, fast-loading design
Contact forms and quote request flow
Emergency callout section with direct SMS link
Client testimonials integrated throughout
5-year warranty and aftercare messaging
Professional process section building trust before first contact

The Approach

01 — Structure

We built a deep site architecture with dedicated pages for installations, repairs & servicing, in-house design & engineering, and preventative maintenance. Each page targets specific search queries Brisbane homeowners and builders actually use.

02 — Trust

HVAC+ has serious credentials — 20+ years, QBCC Unlimited Design Licence, partnerships with Daikin, Mitsubishi, and other leading brands. We made these front and centre. Client testimonials, a 5-year warranty badge, and a transparent process section all work to convert visitors before they pick up the phone.

03 — Local SEO

We built service area pages targeting 50+ Brisbane suburbs. Combined with blog content covering topics like "split vs ducted air conditioning" and "common air conditioning issues," the site is structured to rank across a wide spread of local HVAC search queries.

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