- Trades
- Logo
- Branding
- Copywriting
- Web development
A brand-new business with nothing to its name. No logo, no website, not a word of copy. We built the whole identity.
Total Build Remedial Services entered one of construction’s most technical fields with serious trade expertise and nothing to show for it. We created the logo and brand, wrote every word of specialist copy, and designed and developed a 30-page website, positioning them to win commercial work from day one.
- Client
- Total Build Remedial Services
- Industry
- Remedial building and waterproofing
- Location
- Melbourne, servicing nationally
- Delivered
- Logo, branding, copy, website
From a blank page to the whole identity.
- Pages designed, written and built
- Service and common-issue pages
- Purpose-built enquiry forms
- Google review on completion
The problem
Expert trade. Zero presence.
TBR works at the technical end of construction. Water ingress, concrete cancer, failing waterproofing membranes, non-compliant installations: the problems that damage buildings and create liability for owners. Their clients are strata managers, aged care providers and commercial facility managers handing over serious scopes on live, occupied buildings.
When they came to us, they had nothing. No logo, no website, no copy and no brand of any kind. A highly capable team entering a competitive commercial market, completely invisible, up against larger and long established firms.
Underneath that was a harder problem. Remedial building is genuinely difficult to explain, and the people signing off the work are rarely engineers. A site full of technical detail nobody outside the trade could follow would have been as useless as no site at all.
What it wasn't doing
- No logo or brand identity of any kind
- No website and no search visibility
- No copy and no way to explain the work
- Invisible to strata, aged care and commercial buyers
- Up against bigger, established competitors
Scroll inside the frame to see the full page
What we built
Logo. Brand. Copy. Website. One team.
TBR needed a brand, a website and every word of content, built from scratch and working together as one identity. Most new businesses piece that together across several suppliers. TBR got it from one team.
Logo and brand identity
A complete identity from a blank page: the interlocking TBR mark, a blue and near-black palette, typography and a brand guide the team can hand to any supplier.
Specialist copywriting
Every word written by us, from membrane systems to concrete repair methods, pitched at facility managers and engineers rather than homeowners.
Messaging framework
Collect, Redirect, Drain, Protect: a four-part story that makes a technical trade memorable, used across the site, quotes and sales conversations.
30-page website
Designed and developed with eight service pages, eight common-issue pages, consulting and reporting, careers, a project case study and a blog.
Self-diagnosis structure
Services answer “what can you do for me?” Common issues answer “what am I looking at?” Every symptom page routes to the right service and an enquiry form.
Enquiry forms
A water test report request and a building issue consultation request, turning a browsing facility manager into a booked site visit.
The idea
Collect. Redirect. Drain. Protect.
Almost every problem TBR is called to fix comes down to water going where it shouldn’t. So rather than list services, we built the whole site around a four-part story of how water is actually managed.
It gives a strata manager a way to understand the work without a trade background, and gives TBR a way to explain the difference between a patch and a repair in one sentence.
- 01
Collect
Capture water at the surface or at defined drainage layers, instead of letting it wander through the structure.
- 02
Redirect
Shape falls, flashings and joints so water is guided away from risk areas rather than trapped against them.
- 03
Drain
Provide clear, maintainable paths to get water out of the building quickly and safely.
- 04
Protect
Install durable systems and coatings that protect the structure and extend the life of the asset.
How it happened
Blank page to live site.
Stage 1
Discovery and logo.
Brand discovery, logo concepts, identity direction and positioning against the strata and commercial market.
Stage 2
Brand system.
Brand finalised and documented, site architecture mapped and content plan signed off.
Stage 3
Copywriting.
Specialist copy across every page, built around the Collect, Redirect, Drain, Protect framework.
Stage 4
Build and launch.
Full website development, enquiry forms wired, quality checks and launch.
The outcome
A thriving reputation against the big players.
TBR launched with a complete, professional identity, and a site with enough technical substance to do real work in a sales process rather than just exist.
Since going live, the site has drawn consistent praise from exactly the audience it was built for: strata management firms, aged care operators and commercial building managers, who describe it as thorough, professional and easy to navigate. Today TBR has a thriving waterproofing reputation and competes confidently with firms many times its size.
The results
- Complete brand identity: logo, colours, typography and brand guide
- 30-page website designed, written and developed
- Eight service pages and eight common-issue pages
- Every word of specialist copy written for a commercial audience
- A messaging framework that makes a technical trade repeatable
- Two enquiry forms turning visitors into booked inspections
- Praised by strata, aged care and commercial clients
- Competing with larger, long established firms
In their words
“Sara from Bright Path Creative built the new website for TBR Services and took us from concept to a live site. She helped with structure, page layout, and presenting our services clearly, and she was flexible as we refined messaging and added content. The site looks modern, professional, and easy to navigate, and the process was well managed. Highly recommend Bright Path Creative if you want a designer who can deliver and communicate well.”
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