- Consulting
- Two websites
- Copywriting
- Brand identity
- SEO and AI search
A DIY website for a Fortune 500 consultant. It didn’t add up. We rebuilt both her sites in under 4 weeks.
CompassPoint Advisory founder Amelia Ghofrany has 20+ years of senior corporate experience across IBM, Fujitsu and Bupa, and had a website that reflected none of it. She came in asking for minor updates to one site. She left with two.
- Client
- CompassPoint Advisory
- Industry
- Business consulting and advisory
- Location
- Melbourne
- Delivery
- Under 4 weeks, two sites
Two sites. Real engagement.
- Pages built across both sites
- Page views within months of launch
- Average pages per visit
- Thought leadership articles published
The problem
Fortune 500 credentials. A website that didn’t show it.
Amelia has over two decades of senior leadership across IBM, Fujitsu, DXC Technology and Bupa, with clients including Telstra, Qantas, Commonwealth Bank, NAB and the Australian Defence Force. She launched CompassPoint Advisory to bring that calibre of strategy to Australian SMEs, and keeps a personal site for her work as an investor, advisor and speaker.
Her online presence didn’t match her expertise. For someone advising business owners on strategy and growth, a self-built site that looked DIY was costing her credibility before prospects ever picked up the phone.
Amelia first came to us for minor updates to one site. Once she saw the quality of the work, she handed over the second site as well.
What it wasn't doing
- Basic DIY design that didn’t reflect her credentials
- No professional copy or brand identity
- No SEO foundation or structured data
- No dedicated home for her personal brand
Scroll inside the frame to see the full page
Scroll inside the frame to see the full page
What changed
Two distinct brands. One design system.
The same rebuild ran across compasspointadvisory.com: a premium consulting site with seven service pages, a clear methodology and thought leadership that builds authority with every visit.
- A premium visual identity for each site
- Professional copy on every page
- Full SEO and structured data
- Ready for AI search with llms.txt
- 7 dedicated service pages
- 6 articles with full schema
What we built
Every word written. Every page optimised.
Two multipage websites
CompassPoint with seven service pages, methodology, FAQ, testimonials and blog. Amelia’s personal site with three service areas, a travel section and animated stats.
Brand identity and design system
Two distinct palettes on one system: royal plum and metallic gold for CompassPoint, deep navy and gold for the personal brand.
Original copywriting
Full copy across every page: services, methodology, FAQ, about and contact. Every word written by us.
SEO foundation
Unique titles and descriptions, social previews, canonical URLs and structured data for organisation, services, FAQs, articles and people.
Ready for AI search
An llms.txt file, AI crawlers allowed, and content structured so AI tools represent the business accurately.
Thought leadership
Six articles published with full article schema, linked to the relevant service pages.
How it happened
Both sites live in under 4 weeks.
Week 1
Discovery, brand direction, site architecture and content planning for both websites.
Week 2
Copywriting, design concepts and the colour system finalised across both sites.
Week 3
Full build of both sites, SEO, structured data and content loading.
Week 4
Review, refinements, articles loaded and both sites live.
The outcome
Two sites that match the calibre of her work.
Within months of launch, CompassPoint’s site attracted 392 visitors and over 1,340 page views, averaging 3.4 pages a visit. People aren’t landing and leaving; they are exploring services, reading the methodology and heading to contact. Organic traffic is flowing from Google and Bing with no paid advertising, and the signature Growth Accelerator Workshop page is already ranking on its own.
The most telling result isn’t in the analytics. Amelia came in asking for minor updates on one site and left with two fully rebuilt websites. When the work speaks for itself, clients trust you with more.
The results
- Two multipage websites designed, written and built
- 28+ pages of original content
- Both sites live in under 4 weeks
- 1,340+ page views within months of launch
- 3.4 pages per visit on average
- Organic traffic from Google and Bing, no ad spend
- 56% of traffic from Australia, the target market
- Came in for minor updates on one site, handed over both
In their words
“Sara and the Bright Path Creative team were amazing in redesigning and building 2 of my websites. Initially, I was requesting minor updates to only one of my websites but the team did such an amazing job that I also provided my second website for them to design and rebuild. The whole interaction was professional, keeping me informed of the progress and providing proactive suggestions across design and content to help drive greater traffic to my websites. Highly recommend them to anyone looking to build or rebuild their site.”
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